Video is becoming, and is a very powerful seo tool. Search Google for any of the following terms and you will find that I have ranked one of my business clients on page #1 at least in one spot and more often the 1 through 2,3, 4 listings. If you would be interested in how I’m helping my clients with their ranking while not spending a dime on ad-words or pay per click adverting, let me know.

Search any of these keywords:

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Emergency Auto body estimates | Bowling Green Ohio | 419 669-3303 | 43402

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(stopped)

Emergency Auto painting phoenix | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Paint shops | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Cheap auto painting | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Paint job | Bowling Green Ohio | 419 669-3303 | 43402

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Emergency Paint colors | Bowling Green Ohio | 419 669-3303 | 43402

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Emergency Dent popper | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Door ding removal | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Car paint color samples | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Auto painting colors | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Car painting cost | Bowling Green Ohio | 419 669-3303 | 43402

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Emergency Cost of painting a car | Bowling Green Ohio | 419 669-3303 | 43402

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Emergency Suction dent puller | Bowling Green Ohio | 419 669-3303 | 43402

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Emergency Truck body repair | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Hail damage repair cost | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Removing dents | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Removing dents from cars | Bowling Green Ohio | 419 669-3303 | 43402

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Emergency Restoration shop | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Auto body estimating | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Auto body shop | Bowling Green Ohio | 419 669-3303 | 43402

Emergency auto dent removal service | Bowling Green Ohio | 419 669-3303 | 43402

Emergency Auto painting | Bowling Green Ohio | 419 669-3303 | 43402

EmergencyAuto restoration service | Bowling Green Ohio | 419 669-3303 | 43402

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Auto body shops | BG Ohio | 419 669-3303 | 43402

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Car painting estimates | BG Ohio | 419 669-3303 | 43402

Truck painting | BG Ohio | 419 669-3303 | 43402

Auto body shop | BG Ohio | 419 669-3303 | 43402

Vehicle painting | BG Ohio | 419 669-3303 | 43402

Auto painting supplies | BG Ohio | 419 669-3303 | 43402

Auto body estimates | BG Ohio | 419 669-3303 | 43402

Cheap car painting prices | BG Ohio | 419 669-3303 | 43402

Auto body repair | BG Ohio | 419 669-3303 | 43402

Auto body mechanics | BG Ohio | 419 669-3303 | 43402

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Paint shops | BG Ohio | 419 669-3303 | 43402

Cheap auto painting | BG Ohio | 419 669-3303 | 43402

Paint job | BG Ohio | 419 669-3303 | 43402

Auto painting estimate | BG Ohio | 419 669-3303 | 43402

Auto body estimate | BG Ohio | 419 669-3303 | 43402

Auto paint color chart | BG Ohio | 419 669-3303 | 43402

Automobile paint | BG Ohio | 419 669-3303 | 43402

Paint job prices | BG Ohio | 419 669-3303 | 43402

Hail damage repair | BG Ohio | 419 669-3303 | 43402

Auto body repair | BG Ohio | 419 669-3303 | 43402

Auto paint color samples | BG Ohio | 419 669-3303 | 43402

One day paint | BG Ohio | 419 669-3303 | 43402

Maaco coupons | BG Ohio | 419 669-3303 | 43402

Vehicle paint | BG Ohio | 419 669-3303 | 43402

Truck paint | BG Ohio | 419 669-3303 | 43402

House of colors | BG Ohio | 419 669-3303 | 43402

Diy auto painting | BG Ohio | 419 669-3303 | 43402

Paint colors | BG Ohio | 419 669-3303 | 43402

Icar | BG Ohio | 419 669-3303 | 43402

Dent popper | BG Ohio | 419 669-3303 | 43402

Door ding removal | BG Ohio | 419 669-3303 | 43402

Car paint color samples | BG Ohio | 419 669-3303 | 43402

Auto painting colors | BG Ohio | 419 669-3303 | 43402

Car painting cost | BG Ohio | 419 669-3303 | 43402

Suction cup dent puller | BG Ohio | 419 669-3303 | 43402

Cost of painting a car | BG Ohio | 419 669-3303 | 43402

Car painting shops | BG Ohio | 419 669-3303 | 43402

Auto body repair | BG Ohio | 419 669-3303 | 43402

How to paint cars | BG Ohio | 419 669-3303 | 43402

Cheap car painting | BG Ohio | 419 669-3303 | 43402

Car door repair | BG Ohio | 419 669-3303 | 43402

Suction dent puller | BG Ohio | 419 669-3303 | 43402

Vehicle paint colors | BG Ohio | 419 669-3303 | 43402

Truck body repair | BG Ohio | 419 669-3303 | 43402

Hail damage repair cost | BG Ohio | 419 669-3303 | 43402

Removing dents | BG Ohio | 419 669-3303 | 43402

Removing dents from cars | BG Ohio | 419 669-3303 | 43402

Glue dent puller | BG Ohio | 419 669-3303 | 43402

Restoration shop | BG Ohio | 419 669-3303 | 43402

Auto body estimating | BG Ohio | 419 669-3303 | 43402

Auto body shop | BG Ohio | 419 669-3303 | 43402

Auto dent removal service | BG Ohio | 419 669-3303 | 43402

Auto painting | BG Ohio | 419 669-3303 | 43402

Auto restoration service | BG Ohio | 419 669-3303 | 43402

Collision repair | BG Ohio | 419 669-3303 | 43402

Collision | BG Ohio | 419 669-3303 | 43402

————————–

Auto body supply|419 669-3303|Weston Ohio 43402|auto painting|Emergency

Auto body shops|419 669-3303|Weston OH 43402|paint shops|Fast

Cheap paint job|419 669-3303 |Weston|Crozier Body Shop OH 43569|cheap auto painting|Speedy

Auto painting tips|419 669-3303 |Weston|Crozier Body Shop Ohio 43569|paint job|Custom

Car painting estimates|419 669-3303|Ohio 43569 |Crozier Body Shop|auto painting estimate|Detail

Auto painting cost|419 669-3303|OH 43569|auto body estimate|Emergency

Truck painting|419 669-3303|Weston Ohio 43402|auto paint color chart|Fast

Auto body shop|419 669-3303|Ohio 43569|Crozier Body Shop|automobile paint|Speedy

Vehicle painting|419 669-3303|Weston Ohio 43569|paint job prices|Custom

Auto painting supplies|419 669-3303|Weston OH 43569|hail damage repair|Detail

Auto body estimates|419 669-3303|Weston OH 43402|auto paint color samples|Emergency

Cheap car painting prices|419 669-3303|43569|one day paint|Fast

auto body repair|419 669-3303|Weston OH 43569|Crozier Body Shop|Maaco coupons|Speedy

auto body mechanics|419 669-3303|Weston Ohio 43569|vehicle paint|Custom

And this is for just one single client.

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Maximizing Traffic with Local Mobile Marketing

Local mobile marketing can be very powerful for your business if it is used correctly, but most people have no idea how to use it for the most profit. However the vast majority of businesses just aren’t using mobile marketing at all, and those that are typically are not using it effectively to increase their business.

As was mentioned in another blog post I did earlier on Gotta Love QR Codes, it’s just not a real good idea to send direct marketing messages out, even if they have agreed to receive your text messages by following your QR code or other means of capturing their information.

People simply aren’t going to want to pay for a text message that is doing nothing but giving them an advertising message. This is even a huge mistake that large business make. Few people care that your having a sale or that you need to move inventory because your lease is due, you have to pay taxes or you bought too much inventory. That’s why it’s important to provide real benefit value in your messages.

QR Codes are a great for testing a low cost. Once the mystery is removed QR Codes are easy to put into all your advertising turning an ad into an educational tool. For more info about Unlocking the QR Code Mystery visit: The QR Code Mystery Unlocked

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Maximize Profits with Text Messaging

Text messaging through SMS (Simply Message System to Cell phones), is a common method to reach people via mobile marketing. It is an extremely powerful method with a 91% instant read rate. A word of caution before you get all excited and start blasting text messages to just any one.

Most people still pay for their text messages. They may get a
limited number of text for free, but generally they can only receive a certain number of them and have to pay for the rest of them. Although more and more mobile providers are allowing unlimited texting and calling… Because of the texting fees, people don’t typically like to see direct marketing messages popping up on their mobile devices. This same problem arose when faxing first began and it took little time before strict laws and penalties were enacted to prevent companies from sending out unsolicited faxes of any kind.

It’s important to be subtle with your marketing approach. There
are two major ways to accomplish this:

1. You can send them a friendly text or an informative text and
simply drop a link to your website.

2. You can provide them a valuable service or product for free,
using that as a platform for your marketing.

A friendly message comes in the form of a short text, news story,
timely update, etc. Give someone a small piece of useful information, and just adding your web address as a signature is by far a better approach then just boldly texting a commercial.
——-
For cooking fans, they may get excited and appreciate a simple text like this one… “Hey, I just found out Paula Dean is going to appear at the Cooking Store next Tuesday. Thought you might want to know.”

http://DownhomeCookingTips.Com

——-
Providing a valuable service or product is even more effective.
People love getting free stuff, and you can use your freebie as
promotional material by including marketing within the giveaway.
For example, you could create some sort of valuable service people
would want. This will get many people to look forward to your messages and pay more attention them, because you’ll always be providing something of value to them.

The Truth about SMTP Messaging

SMTP messaging is typically free, SMTP stands for Simple Mail Transfer Protocol. It is used to access email in a clients device or email program. SMS messaging is usually at this point free. You
may be wondering which you should use, or if you should use both. I
suggest using both. SMTP messaging is a little more powerful than
text messaging, because it’s not subject to the same limits, but you
have to be very careful none the less when using SMTP.
Because SMTP is sent via email, you’re subject to the same laws email marketers have in place. Be sure you know the CAN-SPAM
act inside and out and you comply with it, because one mistake
could cost you as much as $11,000 in fines! Here is a good place to start: http://en.wikipedia.org/wiki/CAN-SPAM

Another downside to SMTP it is very unreliable. Since it’s free, cell
phone carriers don’t have to deliver those messages at all. For this
reason, SMTP messages can be delayed and even never delivered
In the first place.

When using SMTP, It is suggested making the most of all the
available features. You can embed other media, use longer messages, you can send a quick SMS message in addition to the SMTP just in case the recipient never receives the SMTP message.

Of course the best way to reach potential customers and clients with all the hassles of CAN-SPAM and other regulations is to get people to Op-In to your messages. Opt-In simple means that they give you the OK to send them SMS and SMTP messages to them.

So how do you get prospects to Opt-In? One of many ways is to use QR Codes to direct them to a Opt-In page. Gotta Love QR Codes! More to come, don’t miss any of it RSS this blog now. QR Codes are a great way to get started testing your ads at a low cost. Once the mystery is removed QR Codes are easy to put into all your advertising. For more info about Unlocking the QR Code Mystery visit: http://theprexpert.com/qr_mystery

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Why You Gotta LOVE QR Codes
I hope you will get a ton of useful information from this series of posts on mobile marketing. I would love to get your feedback so far. You can email me at: rickallen@theprexpert.com

QR-Code for ThePRexpert.com

If you haven’t excited about the mobile marketing revolution, what are you waiting for? Mobile marketing is positioned to absolutely slaughter every other current marketing method! It’s going to blow away internet advertising, email, direct mail, and just about anything else you can think of. Why?

· 91% of Americans have a cell phone.

· 5 billion people subscribe to cell phone service, but only 2 billion have internet access.

· People tend to check their text messages and voice mail several times per day, often within minutes of receiving a message.

· However, people usually only check their email once or twice per day, usually not carrying a computer around with them.

This makes mobile marketing extremely powerful. You have the opportunity to get in on the ground floor of an opportunity few people

are exploring. The time is NOW!

Why Is Mobile Marketing is So Powerful.

Mobile marketing can reach more people with less

Competition. With a growing base of 5 billion users you can easily reach more then twice to 2 billion internet users. You won’t have to compete with hundreds of spam emails, and you can reach people nearly instantly on their mobile devices!

Studies have shown that the majority of people carry their phones with them everywhere they go, your messages can be delivered in just moments. You won’t have to wait for people to get around to checking their email. You won’t have to worry about being stuck between hundreds of spams messages in a filled email inbox. You’ll have direct access straight to the people you want to reach.

In addition, people are captive audiences when reading text messages. Since text messages are so short, you have to keep them straight to the point. This means more people will take the time to pay attention and read your message. Some people may not want to read a longer email or will simply delete it sight unseen.

Although marketing is developing rapidly, there likely won’t be another method with this much potential to come along for some time. The best part is it’s still in its infancy with lots of room for growth. I suggest jumping on this incredibly powerful method right now, before you once again think, “Why didn’t I jump on this when I had the chance?” down the road. There is no better place to jump in then with the use of QR codes to capture attention, build interest in your business and get more buyers in your door.

An easy affordable marketing tool are QR Codes. You’ve seen em, those funny little squares that are popping up everywhere from Times Square to Super Market shelves. I’ve fallen in love with them as an effective and cheap why to market most any business. For more info about Unlocking the QR Code Mystery visit: http://theprexpert.com/qr_mystery

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What’s working? With all the high tech stuff, social networking, I phones, websites, what works best for me to get leads? The lowly and cheap post card generally beats out everything to get leads for me.

Yes my best lead generator is Ol’ Uncle Sam the USPS. You can even simply go to their website https://click2mail.com/ do a simple postcard (using great copy writing skills, upload your mailing list and pay the postage and a small printing fee (cheaper then the local copy shop) hit send and your done. After the first time you can literally do all this in a few minutes time. My last mailing a couple weeks ago took less the a half hour from concept to clicking mail.

If  there is any interest I’ll do a video on how easy this is to do. Let me hear your comments.

My second best sales producing tip is…

Face to face, toe to toe contact is by far the best way to close a sale every time. You just can’t beat it for long term lifetime relationship building. I can’t recall any long term client relationship I have that wasn’t first begun by meeting the person face to face the first time to close the deal with them.

Is it worth it? I mean it does take time and expense to travel to a distant town to actually meet, these days it’s so much cheaper to just text or email… I get it. However just by way of a real world example. Thirty-five years ago i meet with a show producer, actually it was arranged by a friend to be in the right place at the right time to meet the person. I had to drive 200 miles round trip, paid to get into the venue where the event was being held and pay my daily expenses. At the time I could hardly afford this type of expense, but I also new that it could be something… or then again maybe nothing. Thirty-five latter this chance “carefully orchestrated” meeting has meant well over $1,000,000.00 dollars to me in hard cash. This is just one, although my oldest client, of many such meetings.

You can get more tips by Liking us at: http://www.facebook.com/pages/The-PR-Marketing-Expert/324456795615

Till next time have a great Memorial Day weekend and please Thank A Vet or Active Service Person for they have and are doing.  God Bless America

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Finally the last installment of Business Blogging 101. Sorry about the long delay in posting it. Personal priorities have prevented me from updating this site as promised. I’ll attempt to get back to some normality with my postings.

Business Blogging 101 Part 3

Driving traffic to your business blog

- Rick Allen, “The Publicity Expert”

How does SEO play a part in your business blog and bottom line profits?

Your blog is only valuable as a marketing tool if people see it and respond to it.

SEO, or search engine optimization is vital for the survival of your business, you must have good search engine ranking to be found. Being struck on page 20 of the search engine results, or page 3 or 4, just isn’t going to bring enough traffic to your online business efforts.

This is how a search engine finds you. When someone is looking for something they type into the search bar, what they feel are relevant terms. The search engine then spiders out and locates what it feels are the best matches for those search terms and in a ranking order lists the web sites that appear to be the most relevant to the terms.

So, how do you get a good placement in the search engines?

Well the simple answer would seem to be dumb luck! Actually however you can turn that “luck” in your favor by knowing some secrets about how search engines rank internet sites.

Number one, a search engine will often give a blog preference over a standard web page. The logic is that a blog will contain more information related to the search and yes your blog should. When people are searching for information on a subject, they are not necessarily shopping (although yes, sometimes they are, with credit card in hand.) more often however they are more apt to be looking for information about a certain subject. With that in mind you will want to have what are termed content rich blog pages. For example, if your blog is about NASCAR, you are going to want to be sure that your blog includes popular terms such as Busch series, Dale Earnhardt, NASCAR fan, NASCAR merchandise, Nascar racing, NASCAR sponsors, Tony Stewart, and of course the main keyword, NASCAR. These are just a few terms that came up in a search I just did, there are hundreds more.

Finding the right keywords is not as difficult as you may first think.

Put yourself in you potential customers mind and think of keywords that they would think of to search for information about your business, product or service. Write down everything you can think of, even ask a few customers, friends, family what they would look for.

Now, I’ll give you a little secret weapon to find tons of keywords that are relevant to your business.

Google is one of the top search engines on the planet. They also are very helpful with finding you targeted keywords, in hopes of selling you PPC (pay per click) through their Adwords program. That is another whole separate discussion we will get to someday. The big thing is they will help you find the relevant search terms you need.

Simply go to: http://freekeywords.wordtracker.com

This is provided by Google absolutely free. Take the terms you came up with as being relevant and type them in, per their instructions like magic in a matter of seconds you will have hundreds of suitable keywords to use in your blog. The end result is that the search engines generally will give you preference, (as long as you do have relevant information), in your blog over a pure sales type web site.

Now, this is not the total answer to getting a top ranking in the search engines, it is only a part, but an important part to the overall picture of getting high SEO placement in the search engines.

Just keep in mind the more relevant keywords you use in your blog the more traffic you will drive to your blog.

And, although it can rank your blog quickly, sometimes in a matter of hours or less, it can sometimes take time and patience to get it all right.

Get on the fast track to blogging secrets with Blogging Mysteries Revealed.

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We Interrupt Our Regularly Scheduled Blog…
I was stumbling around on YouTube and saw this video. The idea has many applications for sales closing as well as those who do presentations. Joel Bauer turned me on to “transformational mechanisms”  and this is a great example of the use of a TM in your business. Watch then video then I’ll have a few concluding remarks.

I have seen these blocks before in toy stores, by thinking outside the block the idea can be adapted to most any business or situation where you need to hold attention while giving your benefits closing, by handing the block to them at the end it packs the retention factor so important today when people are hit with thousands of messages a day.

Hook the jumper cables up to your brain and think how you can adapt this to your business. Post your comments here as well.

Now back to your regularly scheduled blog…

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Here is part two of the three part series on using blogging in your business. Although I wrote this article a while back, when blogging was a new frontier, it is just as timely today… in fact even more so. Lets dig in.

Boosting Business By Blogging!

five_minute_trick

• Minute Traffic Trick
  
• index
• The Publicity Expert

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“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” – Steve Jobs

I got some really good response to the last blog How To Get Search Engines To Notice You Quickly.

One of the questions I got, was “What is pinging?”
Well that’s a great question because a lot of bloggers don’t quite
understand the real value of pinging, I didn’t at first either. Although I mentioned briefly in the last article, I’ll cover it in more detail here. How it helps your blog, and what the best pinging
services are. After you’ve read this, you’ll know
exactly how to use pinging to make your blog more popular.

So just what is pinging?

When a blog is pinged, it essentially tells a web blog tracking
system that the blog has been updated. Thus, pinging is the
process of telling tracking services that a site has something of interest, hopefully something of value to the readers.

How does pinging work?

This then is how pinging works? A ping service scans regularly
blogs for updates, this is not the same as spiders who are searching for ranking purposes. Whenever there is a new update for a particular blog, that is reported back to the pinging service’s site. The difference is, a ping service only reports back on new blog posts, not general web site updates.

Why should I be pinging my blog?

Pinging is useful to your blog because it tells people that there is a new blog posting available. Those who are loyal followers of your blog will be able to see the ping and that should drive them to want to see your latest blog posting. Those who haven’t read your blog before will see the ping and perhaps discover it and find if useful to them, they may well think “hey, there’s a new blog I haven’t been to before, I think I’ll check it out”. Pinging helps to increase your traffic to your web sites blog page because it tells people when your blog is updated. Those who visit sites with pinging services will see this information in the form of a scroll on the left or right side, or top of the page. The scroll is usually in XML format and typically includes the title and URL of your blog, as well as the date and time of the update.

Why should my main web page be a blog?

When your main web page is setup as a blog page, using WordPress or one of the other popular blog creation sites, it will bring people right to your main page, otherwise it will only direct them to your blog page. That’s why I mentioned in the last article that I use Woodpress blog pages as my main website pages as it helps to bring people to my main site page.

Where can I set up pinging?

Now that you know a little more about pinging and why it is important to include in your business blogs. Who offers pinging?

The answer is, there are several pinging services available
which you can use to have your blog pinged. We’ll go over some of them right now. Weblogs.com is probably the most well-known pinging service.

Weblogs.com monitors sites for updates and then pings whenever there is an update to report. Virtually every blog software is available to use Weblogs.

Blo.gs, is another popular pinging service. and has a built-in integration with movable type and other tools. One neat thing about this service is that it offers the ability to give out updates via Instant Messaging services like AOL and ICQ. It is a direct pinging service, so those who sign up for subscriptions to your blog will be sent an email anytime your blog is updated.

These are just a couple of the many different blog pinging services
available. A quick search on Yahoo, Google or Bing will reveal many
other possible blog pinging services to use for your blog. It is
best to sign up for as many as you possibly can to ensure that
your blog is well-pinged. A well-pinged blog will definitely
help your blog attract more visitors. .

To your success,

- Rick

P.S. if you haven’t gotten your free Maximum WordPress plugin’s list, go here to grab it: http://businesssuccesssite.com/maxplugins

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