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December 2009
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  • What I learned about kissing
    The last couple years it seems like every time I see Gene Simmons on TV or hear an interview with him I take away a ton of ideas and information. Back in my day, KISS was a hot property, it still is today. Here’s a little quote I found from Simmons, I thought you may […]
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  • Online Marketing in an Offline Business
    I’ve been swamped the last couple weeks doing consulting work for a number of businesses and organizations. I’ve also been putting together a new workshop on integrating online marketing in an offline bricks and mortar business or service. Frankly I was shocked to find most business totally unaware of how to use online marketing to […]
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  • “I’m from 60 minutes!”
    This past week I got a phone call at 7am, waking me from a dead sleep, been a bit under the weather the last week and actually ha d overslept for a 9am appointment, so waking me up was a good thing. Half asleep, I find myself smack-dab in the middle of a reporter calling […]
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  • What is the “Big G” and other mysteries of life?
    Here’s a rare midweek update. But I found this such a great example of a teaser, very short 30 second video I just had to post it right away. This is from my friend Dean Hankey and I have no idea what it is leading towards, but if is very captivating. Teaser ads and publicity […]
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  • Integrity in your business part 2
    Further discussion on the importance of having integrity in your business. Bookmark It Hide Sites $$('div.d117').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); […]
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  • Business Integrity Part 1
    This week find out a key business success truth. Bookmark It Hide Sites $$('div.d116').each( function(e) { e.visualEffect('slide_up',{duration:0.5}) }); […]
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  • The 20 Million Dollar Lesson I Learned From Mr. Rogers
    This is a lesson in persuasion. No NLP tricks, no clever word word play, just a sincere, direct approach to persuade a hard nosed politician. Back before Fred Rogers was well known as “Mr Rogers” he had a passion about his beliefs. There are so many lessons in this 6:50 minute clip on so many […]
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  • Question, Do you deal with people in any way?
    I’m in a series (not by design) on selling, and building relationships with clients and customers. As things always to to go, when I focus on a subject, then amazing things just drop (not! It’s the law of attraction working) into my lap for topics. This was delivered by fellow marketer Tellman. I almost passed […]
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  • Value
    When you think of value, what comes to mind? Generally a good deal, something worthwhile to you. Seldom do we look at value as something “we” bring to the table. In public relations, attempting to gain publicity for ourselves, business or product and in marketing those same things it is vitally important they we be […]
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  • Persistence!
    What works best in marketing and PR? When you think of all the hundreds of effective ways to market your business and build your image for you, your product or service, one thing keeps coming to mind… persistence! 80% of what is done in marketing, is a total waste of effort and time. PT Barnum, […]
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Archive for December, 2009

YES You Can In 2010!

Wednesday, December 30th, 2009

This is my annual discussion on goals (this year with a twist) for the coming year and beyond and how they can drive your success, no matter how big or small they may be. Hope you find it useful.

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Why would anyone want publicity?

Monday, December 28th, 2009

dayplanner Why would anyone want publicity?Regardless of what kind of business you are in, you should want, and strive for, as much publicity for your business and your products or services, as possible.  After all, it’s “free advertising” that is essential to the growth of your business and with things tight right now, the more you can get for free the better off your bottom line will be, right?  It’s important that your publicity efforts should be well thought out, and pre-planned for maximum results.

An effective way to plan your media attention is to have a PR calendar made up for the coming year. The first thing is locate all the holidays you can use as a hook for a story. Don’t forget all those non legal ones that happen everyday.

Here’s a sample website for such events,  http://www.sldirectory.com/cal.html


Get a pad of paper and a pen and start brain storming, how your business or service can fit into these daily events.


- Rick Allen, “The Publicity Expert”

http://ThePRexpert.com

Inter copyright 2009 Rick Allen

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